Product Marketing Manager, Google Ad Manager
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, digital advertising or marketing communications.
- 2 years of experience in Business-to-Business marketing.
- Experience in working cross-functionally with multiple stakeholders to deliver programs.
- Experience in product positioning, narrative development, and creating engaging collateral that articulates product features.
Preferred qualifications:
- Familiarity with the challenges and opportunities faced by publishers, particularly large media organizations.
- Proven ability to collaborate effectively with global teams and drive impactful initiatives through regional partnerships.
- Strong organizational skills, ability to self manage, hit deadlines, and prioritize effectively.
- Exceptional written communication skills.
- A strong grasp of the CTV and video advertising landscape, including formats, technologies, measurement, and business generation strategies.
About the job
Ads Product Marketing helps advertisers, agencies, publishers and app developers around the world connect with consumers to grow their businesses and thrive. The Publisher Ads Marketing team is dedicated to helping publishers succeed by creating sustainable businesses with advertising. We do this by helping our partners get the most out of Google’s ad platforms for publishers by educating them about the advanced features on our platforms, deliver unique insights to help them make better business decisions, and help them navigate the changing advertising ecosystem.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Design and execute marketing campaigns to drive adoption of Google Ad Manager ad technologies and help inform the development of new products based on advertiser feedback and market insights.
- Work closely with product and sales teams to develop product strategy, positioning, and messaging addressing large media agencies and advertisers.
- Develop targeted messaging and marketing programs, including content like blog posts, case studies, presentations and creative assets (e.g., videos, infographics) to address the needs of audience segments, from publishers to programmatic ecosystem partners.
- Develop industry leading narratives and thought leadership content in key solution areas of CTV, video advertising, and programmatic ad sales.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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